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Every issue = one experiment I'm running right now on a live account. The hypothesis, the spend, and the number it moved. No industry news. No recycled advice.

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r/ECOMMERCE ↑33
“It's not industry news — it's results of actual testing the author is running for their clients.”
u/trialbyfury — top comment on “Actually helpful ecommerce newsletters” (242 upvotes)
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THREE RECENT RESULTS · REAL ACCOUNTS · REAL SPEND
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John
11 YRS
IN ECOM

Hey — I'm John

Eleven years in ecommerce: paid media at agencies, building and operating my own DTC brand, now consulting and operating for high-volume ecommerce businesses.

Most ecommerce “content” is recycled news or vague advice from people who've never managed a real ad account. Every issue here comes from tests I'm actively running for real clients, with real numbers attached.

If you've ever wished someone would just tell you what actually worked — with the data to prove it — that's this.

$100M+ AD SPEND MANAGED
TOO MANY REP CALLS

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